Co-Founder and CEO, Strata Insights
Edgar Baum is a co-founder and CEO of Strata Insights, a leading brand measurement and evaluation firm for industry leaders and the latest, innovative, industry challengers. He developed North America’s first, applied, graduate course in the finance of brand management integrating brand measurement, demographics forecasting, and financial mathematics. A graduate of the University of Toronto, Edgar is a regular speaker on brand measurement and analytics at institutions such as NYU-Stern, Queen’s, Hult Business School and Northwestern. Additionally Edgar is a vice-chair for the development of the Global ISO for Brand Evaluation and is an Advisor at the US-based Marketing Accountability Standards Board (The MASB).